In the 30-50s, when the House was run by the second generation of Van Cleef and Arpels, and some of the workshops moved to America (the first boutique in New York was opened in 1939 by Pierre Arpels, now located at 744 Fifth Avenue), the brand became the most exquisite brand of jewelry. The fiery passion for the nature of jewelry is organically intertwined in the Maison decorations with technical innovations. It was a collaboration between the artistic director of the company Rene Pusan, the daughter of Alfred Arpels, and the genius designer Rene Sim Lacaz.
Patented in 1933 – the know-how of the House was born “Mystery Setting” or “invisible frame”. Thanks to him, jewelers managed to achieve the effect of the continuity of the precious “linen”, which is especially visible in jewelry depicting flowers or fabrics.
The Haute Couture motif in the jewelery art owes this creative alliance: shimmering golden lace and embroidery, tassels and cords, ribbons and bows covered with rubies and diamonds. In the 1930s, the Passe-Partout concept was invented: a gold chain with a jeweled flower brooch that can be worn as a necklace, bracelet, brooch, or belt.
A little later, another transformer was born – the “Zip” or “Lightning” necklace. It was commissioned by Wallis Simpson, the future Duchess of Windsor. It was established in the 1930s. The necklace, which could also be worn as a bracelet, was released in 1951 and immediately went down in the history of the House. Contemporary interpretations of this topic are of great interest to fans of the brand. This connection with Haute Couture is still part of the creativity of Van Cleef & Arpels and is included in the contemporary Couture collection.
Something for the most demanding Couture Van Cleef & Arpels Buyer
A little later, another transformer was born – the “Zip” or “Lightning” necklace. It was commissioned by the future Duchess of Windsor, Wallis Simpson, in the 1930s. The necklace, which could also be worn as a bracelet, was released in 1951 and immediately went down in the history of the House. Contemporary interpretations of this topic are of great interest to fans of the brand. This connection with Haute Couture is still part of the creativity of Van Cleef & Arpels and is included in the contemporary Couture collection.
This collection is one of the most wanted by Couture Van Cleef & Arpels Buyer
